How to get outragous response to your marketing

2011-08-19T07:12:00.000-07:00

Today I want to help you understand how your marketing can be improved, and why you must avoid certain common mistakes that I see.

First I want to define what features, advantages and benefits are. Which of these three do you think your patients will buy? If you answered "benefits" you are right. The benefits that positively affect the patient are the ones you must know because these are what motivate them to respond in your marketing. Features are facts or details about your service or practice. Advantages are how a feature functions but his is not necessarily related to the patient's needs. The benefit is how the feature directly helps the patient.. it's a clear statement of "what's in it for me?" How do you find out how patients are benefiting from the service? Well, you ask them. Surveys are vital, but that is another newsletter.

Finally, a common and lethal mistake in the marketing of flyers and promotions is using fancy terminology and technical jargon. If you are trying to impress your patients with words like "pathophysiology" and "subluxation degeneration" you will only confuse them more. And, confused prospects don't buy. Since your patients are not "chiropractors" you must use terminology that communicates to them on their level.

Pathophysiology (patho = disease, and physiology means body functions). Say instead, that interference of the nerves can lead to unhealthy conditions of organs in the body. Instead of subluxation degeneration, say that the bones and cushions (discs) in the spine can wear like the tires on a car. This will make sense to them and not confuse them. For more information about how to get outrageous response to your marketing programs you can reach me at 727 216-9748 or visit my website at wellnesssolutionsnow.com.

Ask Debbie

How to get outragous response to your marketing